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Our Story
Acquire Beauty was founded to help brands scale thoughtfully, build resilient supply chains, and make decisions rooted in both data and values. From the beginning, the company was built to challenge how growing brands approach operations, not as a back-office function, but as a strategic advantage. Our goal is to help brands grow efficiently, improve cash flow, and deliver exceptional customer experiences.
Acquire Beauty was founded by Lizbeth Zuniga, a visionary supply chain leader known for her sharp intellect, unwavering standards, and deep commitment to doing things the right way. Lizbeth built her career helping brands navigate complexity, scale responsibly, and avoid the costly mistakes that often come with rapid growth. Lizbeth believed that strong businesses are built through discipline, clarity, and people, and she brought that belief into every engagement, partnership, and relationship she formed. Lizbeth passed away in 2025, leaving behind a legacy of integrity, excellence, and care that continues to inspire Acquire Beauty today.
Today, Acquire Beauty is guided by the same principles, standards, and vision that have defined the company from the very beginning. Our commitment remains unchanged: to serve our clients with integrity and excellence, to build practical and scalable solutions, and to approach every engagement with care, honesty, and accountability.
We see our responsibility not only as continuing the business, but as preserving the quality of work and the values that Lizbeth was so proud of.
In honor of Lizbeth’s belief in expanding access to education, mentorship, and opportunity, a scholarship has been established in her name to support future leaders and builders. Your support will help continue the values she lived by every day: lifting others, building community, and creating lasting impact.
Learn more about the Lizbeth Zuniga Scholarship
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